Corporate Identity

We see corporate identity design not merely as visual work, but as the creation of a sustainable system.

A brand needs more than a beautiful logo to appear strong. It needs a consistent visual language, a well-structured framework, and a flexible system that can live across different media.

For this reason, in our corporate identity work, we focus not on following passing trends, but on creating long-lasting and applicable solutions that respond to the brand’s needs.

We believe that institutions and personal brands of every scale deserve the same level of care.

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Book design

Book design is one of the fields we enjoy working in most.

For us, the aim is not to dress the content in a “beautiful” cover, but to create a design that draws strength from the content, thinks with it, and is able to carry it.

In this field, our editorial experience and project management skills become part of the design process. This allows us to approach a publishing project not only through page layout, but together with its structure, language, flow, and production process.

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Printed materials

This category includes posters, brochures, social media assets, corporate identity guidelines, and many other essentials we don’t take lightly.

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Managerial editing

Publishing preparation is one of Metto’s core strengths.

This process, which is a form of project management in its own right, requires many components to be considered together: from developing the editorial structure to managing the design process, from translating the texts to overseeing production, and finally to delivering the work.

Metto approaches publishing projects with this sense of integrity, producing work in which content, design, and production process support one another.

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Copywriting

We live in a world where artificial intelligence is becoming increasingly present. And we cannot deny that it makes many things easier.

But presenting an institution, a brand, or a product in a language that is consistent with its identity, distinctive, and coherent still requires careful work.

Metto works with you in creating the texts you need and shaping your institutional language. It focuses not only on finding the right words, but also on striking the right tone.

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Scriptwriting

From time to time, you may need short, effective, and well-structured films to introduce your institution, brand, or a specific project.

In such works, the main task is not simply to produce images, but to build a narrative that can convey the right idea in a limited time.

Together with its creative partners, Metto designs and manages the process from scriptwriting to shooting and editing.

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Project management

Most projects involving multiple stages require careful project management.

Sometimes our clients handle this process with their own teams; at other times, we take it on. We step in especially to ease the coordination load that falls outside an institution’s core area of expertise, and to help the work move forward with the right people, in the right order, and through an efficient process.

Metto considers different stages such as design, editorial work, content production, and production as part of the same process, and accompanies the project through to healthy completion.

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Consultancy

Your institution may need a sustainable brand tone, a more consistent visual language, or a clearer structure for a communication system that has become complicated over time.

In such processes, Metto works with you to define the needs and to build a more coherent, applicable, and long-lasting structure for your visual and written communication.

The aim is not only to solve existing problems, but to create a communication ground on which the institution can move forward with greater clarity.

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