Metto | Metto

METTO IS A DESIGN AND PUBLISHING STUDIO WORKING PRIMARILY IN CULTURE AND THE ARTS, AND IN FIELDS WHERE IDEAS NEED TO TAKE SHAPE WITH CLARITY, PRECISION, AND CHARACTER.

IT APPROACHES DESIGN, TEXT, PUBLISHING PREPARATION, AND PROJECT MANAGEMENT NOT AS SEPARATE STAGES, BUT AS INTERCONNECTED PARTS OF A SINGLE STRUCTURE.

WHETHER WORKING ON A BOOK, A CATALOGUE, A CORPORATE IDENTITY, OR A COMMUNICATION PROJECT, METTO LOOKS BEYOND HOW THINGS APPEAR. IT CONSIDERS HOW THEY ARE READ, HOW THEY UNFOLD, AND HOW THEY ARE BROUGHT TO COMPLETION.

AT METTO, WORK IS NOT SIMPLY ABOUT PRODUCTION. IT IS ABOUT GIVING AN IDEA THE RIGHT STRUCTURE, CARRYING IT WITH CARE, AND BRINGING IT TO A PRECISE RESULT.

FOR COMPREHENSIVE PROJECTS, METTO BELIEVES IN A CULTURE OF COLLABORATION AND WORKS WITH EXPERIENCED PARTNERS WHO BRING DEPTH, DISCIPLINE, AND EXPERTISE TO THE PROCESS.

WHAT DO WE DO, EXACTLY?

AYKUT ŞENGÖZER [FOUNDER]

Aykut started his career as a translator working on texts across various fields before stepping into the cultural sector in 2000 with the founding of Karşı Sanat Çalışmaları.

In 2003, he joined the Istanbul Foundation for Culture and Arts (İKSV), where he founded the Corporate Identity and Publications Department. There, he oversaw publications, advertising campaigns, and the corporate identity of İKSV, which organizes the Istanbul Film, Theater, Music, and Jazz Festivals, as well as the foundation’s international events. He also served as editor for numerous publications. From 2009 onward, he carried out similar work at Borusan Sanat, preparing the institution’s publications and directing its seasonal campaigns.

Since 2018, through his studio Metto, Aykut has continued to provide design, editorial production, content development, and consultancy services for institutions across various sectors, with a primary focus on arts and culture.